Ramon Cruz
Account Director @TBWA\Chiat\Day
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WORK HISTORY
Account Director @TBWA\Chiat\Day
New York, NY, US
Key clients: Merz Aesthetics, House of Suntory (Toki Whisky), Willow WealthI lead project-based and ongoing integrated work, focusing on brand platforms, content and production across channels. I moved into TBWA\\Chiat\\Day as part of Omnicom’s consolidation of MullenLowe into the network, maintaining continuity for clients while helping transition scopes, teams and workstreams into the new structure.
EDUCATION
University of California, Riverside
Bachelor of Science (BS), Business Administration and Management, General
SKILLS
ABOUT RAMON CRUZ
Senior brand and marketing leader based in New York with 15+ years running global campaigns for financial services, spirits and telecom brands.I operate as a brand owner, partnering with clients to set strategy, shape positioning and turn it into integrated go-to-market plans that build brands and drive results.In step with where the industry is heading, I lead integrated brand platforms across markets, taking work from insight and brief through creative, production and launch. I have led major initiatives for brands including Invesco, House of Suntory (Toki Whisky), Verizon, 1800 Tequila and Beats by Dre, working with agencies such as TBWA\\Chiat\\Day, Wieden+Kennedy, Mother and Translation.I also drive new business efforts, shaping pitch narratives and proposals alongside strategy, creative and finance teams. My focus is on building ideas that travel, rooted in audience insight, that connect with Millennial, Gen Z and B2B audiences across digital, social, experiential and traditional channels.I am comfortable managing senior client relationships, cross-functional teams and large-scale budgets while navigating legal and regulatory requirements without losing the strength of the idea.I keep a curated portfolio of case studies and campaign highlights showcasing my work, and I am always happy to share it if you would like to dive deeper!
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