Ramon Cordova
Sales Director @The Hain Celestial Group
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WORK HISTORY
Sales Director @The Hain Celestial Group
Cincinnati, OH, US
Lead $130.5MM+ annual retail business for Kroger, Kroger.com, Harris Teeter, and Vitacost; full P&L ownership including sales, marketing, trade spend, and logistics. • Grew Kroger retail sales +4.4% in FY23,+4.2% in FY24, and delivered +8% vs. target in FY26 Q1 while increasing EBITDA +1.3% YoY. • Directed 6-member team (3 direct, 3 indirect) and optimized trade efficiency to stay under budget while over-delivering KPIs- Negotiated line reviews and joint business plans to secure 32 new Kroger product placements and 104 new Vitacost SKUs between FY23–FY24. • Developed inventory control SOP, reducing out-of-stocks during promotions and increasing average inventory by +616K units every 6 weeks. • Grew Hain Yogurt business from $17MM in gross sales in FY22 to $31.5MM in gross sales in FY25 2H & FY26 1H.• Launched Earth’s Best Kids Yogurt with a full 360° marketing activation, securing permanent distribution across Kroger divisions. • Led omni-channel strategy, improving PDP pages and boosting online penetration by +15%, aligning with Kroger’s CPG digital growth targets.
EDUCATION
Colorado College
Bachelor's of Arts (B.A.), Biology and Political Science Double Major
Colorado Technical University
Doctor of Management (D.M.), Organizational Design & Change Management
University of Phoenix
Master of Business Administration (M.B.A.), Business
SKILLS
ABOUT RAMON CORDOVA
Over 23 years of experience in the retail, wholesaler, and corporate CPG industry in B2B and B2C sales. Trained in organizational development, change management, and leadership development, and focused on process and system design resulting in maximum project, pricing, and promotional efficiency, sustained profitability, household penetration, and organic growth. Focused mutual brand and category development for manufacturer, wholesaler, and retailer to drive profitability, share growth, and continued sales growth.Specialties: Leadership, coaching, mentoring, account management, category management, space management, project management, corporate, wholesaler, and retailer contract and sales negotiations, space management, business to business sales, pricing, business negotiations, brand development, marketing, product life-cycle management, change management, and organizational development. Education: Bachelor of Arts, Master\'s in Business Administration, Doctorate in Management (Organizational Design/Change Management), Certified Professional Strategic Advisor.
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