Marappan
Director, Commercial Data Strategy @Radius Health, Inc
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WORK HISTORY
Director, Commercial Data Strategy @Radius Health, Inc
Boston, MA, US
Key Achievements Delivered MDM, Commercial Data Warehouse, and Analytics ecosystem on an accelerated timeline, enabling leadership reporting, field execution reporting, and cross-functional self-service analytics. Launched critical reporting platform for field execution (insights, targeting, and routing) in record time. Achieved 100% adoption driving highly efficient territory execution. Built Gen-AI capabilities (assessment, implementation, governance, and optimization) and accelerated time-to-insights. Led data & technology partner strategy (selection, governance, delivery model), reducing vendor lock-in by ensuring all DW and Analytics assets are deployed in Radius owned environments. Received Radius IMPACT Award in 2024 and ACE Award in 2025.Key Responsibilities Lead commercial operational data management strategy, roadmap, and prioritization process. Build Radius’ commercial Data and Analytics Infrastructure from the ground up, consolidating siloed data and reporting into a scalable enterprise platform enabling data driven decision-making. Own data governance and platform modernization initiatives to support evolving business needs. Partner with executive and cross functional stakeholders (Business Analysis, Sales, Marketing, Market Access, Comm Ops, etc) to build reporting and analytics capabilities to drive measurable business outcomes. Serve as the principal owner for Commercial reporting and insights delivery, ensuring data integrity, governance, and stakeholder readiness. Manage the inflow / outflow and organization of all commercial data Design controls and processes (Data Quality Framework) to monitor, validate, and improve data accuracy, completeness, and timeliness. Standardize KPI definitions and implement semantic layers and self-service analytics capabilities to ensure consistent, trusted insights. Build and lead a high-performing data & insights team with high standards for execution and business impact.
EDUCATION
Anna University/Dr. Mahalingam College Of Engg and Tech
B.Tech, Information Technology
SKILLS
ABOUT MARAPPAN
Data Strategy leader with 20+ years of experience building and scaling enterprise data and analytics capabilities in the pharmaceutical industry. Proven track record of designing end-to-end commercial data infrastructure, delivering actionable insights and translating complex data into practical tools that strengthen field execution and business growth.Combines deep technical fluency with strong business acumen to drive scalable governance, optimize cost and vendor models and enable advanced analytics and AI powered self-service. Collaborative, high impact leader with a consistent record of delivering results in fast-paced, resource constrained environments.FUNCTIONAL SKILLSETS: Analytics Product Ownership: KPI Strategy, requirements translation, adoption & value realization Data Governance, Quality & Stewardship: lineage, stewardship, compliance-aligned practices Vendor & SLA Management: service quality, contract, and cost optimization People Leadership: coaching, team/partner scaling, and deliver excellence Portfolio Execution: intake, prioritization, roadmap execution, stakeholder communicationTECHNICAL SKILLSETS: Data Platforms (Data Warehouse & Lakehouse): Snowflake, Databricks, MySQL BI & AI Enablement: Gen-AI (WhizAI, Tellius, Genie), Tableau, PowerBI, QlikSense Commercial Data Domains: Claims, SP, MMIT, CRM, Field Activity, HCP & DTC Marketing, Customer Master
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