Ramji Yagnashankar
Product Marketing Manager at PhonePe | Ex-Zoho
- Role
- Product Marketer at Zoho
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ramji Yagnashankar
Developer turned marketer. Storyteller by choice (or maybe destiny). I didn’t choose…
Experience
Product Marketer
Feb 2022 — Present · Chennai, IN
Spearheaded the Go-to-Market Strategy for ManageEngine Site24x7 and CloudSpend Develop SEO strategy for top of funnel product positioning. Create and execute marketing strategies that drive awareness, engagement, and productadoption through analysts engagement, product evangelism and event marketing. Build a thorough understanding of Site24x7’s customer use cases & value proposition. Ensure all product-related content addresses the product value in the language of thecustomers. This includes product videos, newsletters, PR, case studies, blog posts, andmore. Created playbook for thought leadership content and converted technical concepts into datasheets, whitepapers, competitor battle cards, and blogs. Gather market intelligence to help the team develop a better product and sell more effectively. Solved the 0-1 growth problem through ICP research, demand generation and increased product awareness for CloudSpend. Repurposed 20+ webpages, led product positioning and messaging, curated persona libraries of all key target audiences of CloudSpend.
Education
GrowthX®
Product Growth
AM Jain College, University of Madras
Bachelor of Science - BS, Computer science
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