Ramit Arora
Product @微软
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WORK HISTORY
Product @微软
CA
Monetization lead PM for Microsoft 365 and Copilot Pro Consumer on 3rd party platforms.I have helped build and worked on the entire Subscription Lifecycle stack for Microsoft 365 and Copilot Pro on iOS and Mac: In-App Purchase, Receipt Parsing & Third-party Billing, Churn Reduction & Dunning Management, Licensing, Trials, Pricing, Upselling & Cross-selling, Account Management, In-App Messages, Push Notifications, Lifecycle Email Marketing, etc- My team has worked on some of the most crucial onboarding, upsell, renewal, and reactivation flows within Office Applications on Mac, iPad and iPhone, and we\'re always experimenting to optimize each step- Heavily influenced Microsoft’s engineering and marketing investments related to In-App Purchase Infra, Revenue Metrics, Paywalls, AppStore Search Ads, App Bundles and App Store Optimization pertaining to Mac App Store, iTunes Store and Google Play- Championed investments in Growth Marketing Infrastructure. Actively helping figure out data pipelines to help marketing teams consolidate subscription data (new trials, activations, churn, etc.) from various third-party platforms, build dashboards, and effectively measure A/B tests.Previous roles- Helped build v1 of People Picking and @mentions in Office, a major fundamental component that powers modern collaboration & commenting available in Microsoft Word today.
EDUCATION
University of Illinois Urbana-Champaign
BS, Computer Science
La Martiniere College, Lucknow
High School, High School/Secondary Diplomas and Certificates
SKILLS
ABOUT RAMIT ARORA
Building end user products used by billions of users and leading complex interdisciplinary teams. Domain expert in subscription management, A/B testing, analytics, billing and partner enabled sales motions.Quoted multiple times in tech news outlets for various topics relating to Microsoft 365. Co-author of Product Management 101 course on Udemy. Contributed foreword to and reviewed Amazon Best Selling book - Microsoft 365 Word Tips and Tricks book published by Packt:#1 in productivity new releases. Always happy to talk about product strategy, monetization, subscriptions, Marketing Tech and go to market.
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