Rami Lama

WORK HISTORY

EDUCATION

SKILLS

ABOUT RAMI LAMA

I spent the last 20 years focused on \"experience\" and digital transformation - building product/service roadmaps, creating digital products, media platforms for content consumption and strategizing with global brands on their customer and employee experience - bringing together the \"user\" and the interfaces that they rely on under one vision, one blueprint. I\'ve built applications at Corus Entertainment for GlobalTV and FoodNetwork. Redesigned the Meijer Grocery loyalty program. Designed an immersive physical and digital retail experience for Harley Davidson. Re-imagined the digital mortgage experience for banks. And as of late - bringing to market new payment platforms for one of North America\'s largest transit operators.In my last 6 years at Accenture, I stood up the Fjord Service Design studio (with over $25MM in design revenue alone) and in doing so drove the progression of design culture by imbedding service design in the fabric of how Accenture delivers for their clients across retail, financial services, health, government, transit, travel, etc. As of late, my focus has shifted to digital transformation and integration of human centered design within our SI and technology practices. From, CRM to CMS to ERP.The most vital piece to the successful deployment of these platforms is the adoption of the end user and the direct impact to performance, KPIs and business outcomes. I\'m bringing over 20 years of experience:Bell Canada - strategy and planning devices and applicationsWind Mobile - startup - launching a new mobile carrier in CanadaCorus Entertainment (Formally Canwest, Shaw)- design digital productsSapientNitro - digital strategy in automotive, financial services, retail, etcAccenture - launch and run Fjord design studio, Canada experience lead for Accenture Song.Accenture - managed over $240M in sales for Accenture Song Canada with a personal target of $30MAscendis - lead their design and innovation practiceI\'m a strategic thinker with a passion for creating experiences from concept to real life while having a good understanding of technology and data. I\'m an engaging storyteller who takes complex ideas and turns them into simple stories with relevance, meaning, and purpose. And I use this to establish trust with my clients and colleagues. I\'ve been recognized as a talented and respected leader with practical strategies to drive solutions and improve effectiveness, with excellent interpersonal skills with a leadership style that is built on integrity and respect while inspiring others to maximize their potential.