Rami Anastas
Smb Go-to-market Director @Visa
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WORK HISTORY
Smb Go-to-market Director @Visa
Leading go-to-market and revenue acceleration programs to drive SMB payments growth across Europe, involving cross-functional program delivery, structured sales planning & enablement, and fostering a data-driven decision-making culture (e.g. via go-to-market playbook builds, competitive and market intelligence dissemination, thought leadership development, AI-based pipeline automation.)Championing GenAI initiatives for function of 70+ sellers, ensuring high daily adoption rates through trainings, and launching sales and revenue programs
EDUCATION
INSA Lyon - Institut National des Sciences Appliquées de Lyon
MEng, Industrial Engineering
London Business School
Masters in Management
ABOUT RAMI ANASTAS
I take on big challenges. I ensure the right people are involved. And together, we move the needle. My engineering roots built my sense of curiosity and intellectual stimulation, and my experiences in business and strategy made me value the power of working with others. In other words, I don’t shy away from complex problems, and I bring people together to make things happen.In my current role at Visa, I am leading strategic projects with cross-functional teams to boost commercial growth in the SMB space. I also champion GenAI initiatives for a function of 70+ sellers. In my previous roles, I simplified tools and processes to cut down bureaucracy, and ensure the right people were empowered for decision-making. I collaborated with dozens of experts and leaders to set growth-focused yet realistic performance targets, and coordinated high-profile engagements between internal and external senior executives.Before at BCG, I supported the design of a country-wide data & AI strategy, and built the foundations for establishing a national AI research center. I also led developers to roll out a cross-government digital platform, influenced partnership negotiations between the World Bank and a GCC country, and designed the blueprint for a nationwide multi-million accelerator and venture builder program.These achievements were driven by intellectual curiosity (asking the right questions), strategic thinking (seeing the bigger picture and connecting the dots), and collaboration (breaking down siloes and bringing people together). These are the foundations of my working values.Outside of work, I enjoy traveling and learning about other cultures and cuisines, trying out new experiences, and picking up new skills. The latest has been making fresh pasta from scratch, and if you were wondering, it’s much easier than you think!
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