Ramesh Vetri

About Ramesh Vetri

I am a Senior Performance Marketer with 7 years of experience, including 4+ years specializing in paid media strategy and Google Ads growth campaigns.I have managed ₹9M+ in cumulative ad spend across agency, enterprise, and in-house environments, helping businesses scale customer acquisition while maintaining strong return on ad spend.My core focus is turning advertising budgets into measurable business growth through structured campaign strategy, conversion optimization, and data-driven decision making.Key highlights of my experience include:• Consistently delivering up to 6x ROAS for SMB portfolios• Managing multi-account campaign portfolios across different industries• Diagnosing complex spend, policy, and performance issues in high-volume accounts• Optimizing campaigns across lead generation, e-commerce, app installs, and local servicesI enjoy solving performance problems, identifying growth opportunities in paid media, and building scalable campaign structures that support long-term acquisition strategies.

Experience

1. Account Strategist

   WNS

   Jun 2025 — Present · Gurugram, IN

   Planned, executed, and optimized full-funnel Google Ads campaigns (TOFU / MOFU / BOFU) for SMB advertisers across lead generation, e-commerce, app installs, local services, and store visit objectives, aligning campaign strategy with business goals.Owned end-to-end paid media delivery, including strategy, media planning and buying, campaign creation, optimization, and performance scaling across Search, Display, Shopping, Performance Max, YouTube, Demand Gen, and App campaigns.Recommended budgets and pacing strategies based on auction dynamics, conversion signals, and historical performance, correcting misconfigured portfolio bidding, automated rules, and campaign structures that previously limited spend and scale.Managed 150+ advertiser accounts quarterly within a portfolio of 450 diversified SMB advertisers.Restored delivery and conversion activity across the majority of SMB accounts by resolving impression-heavy setups, low CTR scenarios, and poor-quality or invalid conversion tracking, improving conversion quality and cost-per-lead (CPL) efficiency.Transitioned 100+ advertisers to Google-recommended campaign frameworks, achieving delivery and performance stabilization typically within 2–4 weeks depending on vertical and advertiser execution.

Education

• DTEA School

  XII, Commerce

• Periyar University

  Bachelor of Science - BS, Computer Science

  2014 — 2017