Ramesh Nagilla

About Ramesh Nagilla

I help large, multi-market websites improve organic visibility and revenue by solving enterprise-scale SEO problems that impact growth, risk, and scalability.My work focuses on decision-driven SEO, not isolated tactics — guiding businesses on what to prioritize, what to ignore, and how to scale search performance without introducing long-term risk.What I work on-Enterprise SEO strategy for large websites (10k–100k+ URLs)-International SEO frameworks (hreflang, geo-architecture, language targeting)-Crawl budget and indexation control for complex site structures-Content decay recovery and large-scale content prioritization-SEO-safe site architecture, templates, and migrations-Search performance analysis aligned to business impact-I operate in client-facing and stakeholder-facing roles, partnering with content, product, and engineering teams to translate SEO insights into clear strategic decisions that scale across markets.My approach is grounded in:Data-led prioritizationTrade-off analysis at enterprise scaleLong-term organic growth over short-term wins.I’ve worked across SaaS, D2C, eCommerce, and content-driven platforms, helping teams navigate complexity while keeping search aligned with revenue and growth goals.I’m open to remote consulting, fractional SEO leadership, and advisory roles with organizations looking to treat search as a core growth lever, not a checklist. If you’re managing a large website, international SEO challenges, or search-driven growth at scale, feel free to connect.

Experience

1. Search Engine Optimization Specialist

   vidaXL

   Jun 2024 — Present · Hyderabad, IN

   led enterprise SEO strategy for a large, multi-country e-commerce platform across multiple European markets, managing organic visibility at scale.Defined and governed international SEO frameworks (hreflang, country/language targeting, geo-architecture) to ensure correct market alignment, prevent indexation conflicts, and support sustainable global growth.Identified and resolved crawl budget, indexation, and canonicalization inefficiencies across extensive PDP and PLP catalogs, improving discovery and performance of high-value commercial pages.Designed and implemented content performance and decay prioritization frameworks, enabling data-driven decisions on content refresh, consolidation, and long-term traffic protection.Developed SEO prioritization models to focus efforts on high-impact, high-quality traffic opportunities, balancing search demand, competitiveness, and business value.Guided authority and off-page strategy decisions using relevance, risk, and market competitiveness frameworks—moving away from volume-based link acquisition toward sustainable trust signals.Optimized organic initiatives with a strong focus on cost efficiency and ROI, contributing to reduced Cost of Sales (COS) and improved marketing effectiveness.Acted as the strategic SEO lead for external agencies, ensuring alignment on priorities, quality standards, and execution frameworks to amplify outcomes and avoid duplicated effort.Partnered closely with Product, Engineering, Content, and Commercial teams to embed SEO into platform templates, agile releases, and roadmap decisions without slowing delivery velocity.Translated complex SEO insights into clear, executive-ready recommendations, communicating trade-offs, risks, and expected outcomes to senior stakeholders and non-SEO audiences.Established SEO governance models, SOPs, and KPIs to ensure consistency, scalability, and long-term resilience across markets and teams.

Education

• JNTUH College of Engineering Hyderabad

  Master of Computer Applications - MCA, Computer Science