Ramesh Maurya

About Ramesh Maurya

As a data-driven Senior Email & Performance Marketer, I design and execute multi-channel…

Experience

1. Sr Marketing Executive

   Obox

   Mar 2024 — Present · Navi Mumbai, IN

   Designed and executed targeted email marketing strategies to drive customer engagement and increase conversion rates, resulting in a 25% increase in open rates and a 15% boost in revenue over three years.Utilized advanced segmentation techniques and data analytics to tailor email content to specific audience demographics, improving campaign relevance and effectiveness.Tracked and analyzed key performance metrics, including open rates, click-through rates, and ROI, using tools such as Google Analytics and email marketing platforms to optimize campaign performance and inform strategic adjustments.Designed and wrote compelling email content, including subject lines, headers, and CTAsConducted A/B testing on email subject lines, content, and calls-to-action to identify the best-performing elements and enhance overall campaign effectiveness.Collaborated with content creators to develop compelling email copy and design, ensuring alignment with brand messaging and adherence to best practices for email marketing.Implemented and managed automated email workflows and drip campaigns to nurture leads and streamline communication, enhancing the customer journey and retention.Ensured all email campaigns complied with relevant regulations (e.g, GDPR, CAN-SPAM) and best practices to maintain high deliverability rates and minimize bounce rates.Worked closely with sales, product, and design teams to integrate email marketing efforts with broader marketing strategies and promotional initiatives.Conducted competitive analysis and stayed updated on industry trends to identify new opportunities and innovative approaches for email marketing campaigns.Utilized HTML and CSS for email templates and managed subscriber lists while maintaining database hygiene.Executed WhatsApp marketing & LinkedIn marketing campaigns to engage with customers directly, using personalized messaging to drive conversions and enhance customer service and generate lead