Ramesh P.
MarTech | Salesforce Marketing Cloud (SFMC) Developer | Salesforce Data Cloud (CDP) | Marketing Automation | Omnichannel Campaigns | Journey Builder | SQL| 2x Salesforce Certified
- Role
- Senior Analyst at 埃森哲
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Ramesh P.
Salesforce Marketing Cloud (SFMC) and Data Cloud (CDP) Specialist with over 10 years of experience in digital marketing technology, including 6+ years of hands-on expertise in designing, building, and optimizing personalized, data-driven customer engagement campaigns across Email, SMS, Push Notifications, and WhatsApp. I specialize in end-to-end campaign execution using Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Contact Builder, combined with Salesforce Data Cloud for unified customer profiles, identity resolution, audience segmentation, and activation into marketing journeys. My strengths include AMPscript personalization, SQL-based segmentation, lifecycle journey orchestration, deliverability optimization, and cross-functional collaboration with marketing, data, and creative teams to deliver scalable customer engagement aligned with business goals. I have successfully supported global FMCG and Life Sciences organizations by implementing real-time triggered campaigns, improving engagement performance, and enabling data-driven marketing strategies through Salesforce platforms. Core Expertise: • Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Mobile Studio) • Salesforce Data Cloud (Identity Resolution, Segmentation, Activation) • AMPscript, SQL, HTML/CSS • Multichannel Campaign Orchestration • Lifecycle Journey Design & Personalization • Deliverability Optimization & Compliance I am passionate about leveraging data and technology to create meaningful customer experiences and continuously exploring new capabilities within the Salesforce ecosystem.
Experience
Senior Analyst
Feb 2024 — Present
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