Rick Merriman

About Rick Merriman

I help B2B organizations drive sustainable revenue by optimizing their strategy and processes for building brand affinity, generating demand, streamlining sales conversion and delivering measurable pipeline to increase sales and profitably grow business. With successful careers in sales and marketing I understand the challenges and opportunities to bridge the gap between functions. I\'m passionate about aligning these departments to operate as one team, elevating effectiveness.What I bring:• Customer Centric: Tenacious drive to understand what buyers want, need and find valuable by identifying their research and problem-solving process.• Cross-Functional Leadership: I guide teams through rapidly changing, deadline-focused environments, fostering a culture of adaptability and high performance.• Process-oriented: My strong desire to see marketing and sales processes work more efficiently together.• Data-Driven Insights: My expertise spans go-to-market strategy, account-based marketing, demand and lead generation, marketing operations and reporting to insight development.• Sales Development: Ability to deliver revenue via consultative sales approach.• Growth Mindset: With a wealth of transferable skills, I\'m confident to lead and innovate in the ever-evolving world of marketing and sales. My experience: Marketing background in both client-side and agency / consulting provides unique perspectives for supporting marketing and sales leaders to prioritize short- and long-term initiatives in areas of demand management, marketing operations, lead management, sales enablement, conversion optimization and reporting.Sales empathy.I understand what sales is facing, carrying the bag as a Business Development Executive selling complex IT solutions and services, a Relationship Director consulting B2B organizations on demand generation, ABM and marketing automation, and a co-founder selling and delivering outsourced sales development and marketing project management.I am grateful to serve internal and external customers and to develop team members to meet their full potential. I am fortunate to have started and grown companies with incredibly talented teams. Favorite books:GAP Selling; Keenan, J.Never Split the Difference. Negotiating as if Your Life Depended On It; Voss, C.Start with Why: How Great Leaders Inspire Everyone To Take Action; Sinek, S. Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets; Lochhead, C, Ramadan. Let’s talk: r••••••••@me.com

Experience

1. Enterprise Sales Executive

   Mobileforce Software

   Mar 2024 — Present · Sunnyvale, CA, US

   Mobileforce\'s no-code CPQ and Field Service Management (FSM) solutions help businesses streamline even the most complex quoting, configuration, pricing, and service processes. Built to adapt to fast-changing environments, our unified CPQ+FSM platform integrates seamlessly with major CRMs (HubSpot, Salesforce, Creatio, Zendesk, SugarCRM) and legacy systems, enabling sales and field service professionals to scale faster, improve accuracy, and close more deals.We proudly partner with leading CRM implementation, revenue operations partners, working side-by-side to deliver integrated value to our customers across industrial, manufacturing, distribution, and high-tech sectors.As a Strategic Account Executive, I lead a multi-threaded sales strategy that blends direct enterprise sales with referral, reseller, and co-selling motions. I specialize in:• Driving revenue through consultative selling and partner-aligned deal execution• Recruiting and enabling partners to expand our market presence and customer success• Leading joint events and go-to-market programs that drive awareness and create demand• Collaborating across Sales, Marketing, Product, and Delivery to ensure partner profitability and alignmentMy role spans the entire revenue lifecycle, from identifying strategic accounts and negotiating first-deal wins, to scaling repeatable success across our channel ecosystem.We do the heavy lifting so our partners and collective Sales and Field Service Professionals can focus on what matters most: serving customers and growing revenue.

Education

• Western Illinois University

  Bachelors, Marketing

Skills

• Product Marketing
• Integrated Marketing
• Strategic Partnerships
• Crm
• B2b
• Direct Marketing
• Marketing Strategy
• Strategy
• Competitive Analysis
• Business Development
• Digital Marketing
• Marketing Automation
• Marketing
• Customer Relationship Management (Crm)
• Sales
• Strategic Planning
• Marketing Communications
• Analysis
• B2b Marketing
• Analytics
• Go-to-Market Strategy
• Demand Generation
• Account Management
• Trade Shows
• Multi-Channel Marketing
• Salesforce.com
• Sales Enablement
• Online Marketing
• Marketing Research
• Lead Generation
• Customer Acquisition
• Marketing Management
• Email Marketing
• Program Management
• Product Management
• Channel Partners