Rameela Nagula

About Rameela Nagula

I am a results-driven E-Commerce & D2C professional experience leading digital growth for premium beauty and skincare brands. I currently manage the D2C business for Dermalogica India – A Hindustan Unilever Brand, where I oversee website operations, campaign planning, and cross-functional coordination to deliver seamless consumer experiences and measurable growth.My expertise lies in website and Shopify management, data-driven decision-making, paid marketing oversight, CRM coordination, and end-to-end project ownership. I take pride in building efficient systems, optimizing digital journeys, and driving conversion and retention through creative, insight-led strategies.I believe in combining data with storytelling, structure with agility, and strategy with empathy ensuring every decision contributes to long-term brand equity and customer loyalty.Known for my positive mindset, ownership-driven attitude, and collaborative approach, I thrive in dynamic environments that encourage innovation and meaningful brand-building.Personal Interests: skincare innovation · digital commerce trends · brand storytelling · wellness & mindful living

Experience

1. Assistant Marketing Manager D2c

   Unilever

   Mar 2024 — Present · Mumbai, IN

   Assistant Manager – D2C | Dermalogica India• Managing end-to-end D2C website operations, campaign strategy, and digital performance for Dermalogica India.• Managing Shopify backend, app integrations, and cross-team coordination for website UI/UX optimization.• Overseeing paid marketing and CRM agencies to ensure consistent growth, conversion, and retention.• Collaborating with internal teams including tech, finance, supply chain, and distribution for seamless operations.• Implemented WhatsApp marketing, streamlined D2C workflows, and onboarded a new payment gateway for improved checkout experience.• Improved website conversion rate and repeat purchase metrics through data-driven strategy and process efficiency.

Education

• Atharva Institute of Management Studies.

  Master of Business Administration - MBA, Marketing

  2018 — 2020