Ramasubramanian Rams

About Ramasubramanian Rams

Experienced and energetic enthusiast with over 14+ years of experience effectively managing multiple assignments. Build the career from a starter to a mid-senior level position growing over the ladder. Experienced in preparing and overseeing the budget spent on BTL activities and building distribution strategies to reach the consumer at a quicker pace. Pragmatic & Results-oriented with a proven track record of improving the market position of a company and maximizing opportunities for sales growth. Experienced and effective Business Manager bringing forth valuable industry experience and a passion for management. Adept in analytical thinking, strategic planning, leadership, and building strong relationships with business partners.

Experience

1. National Route to Market & Trade Expenditure Manager

   Mars

   Jan 2023 — Present · Hyderabad, IN

   Route to Market Manager: Manage and lead national RTM (Route To Market) strategies Ensure S&D models are in line with company strategies. Develop solid and optimized RTM strategy including Urban and Rural approaches using the new IT system to exploit and explore to opportunity and potentiality of the market Develop an annual Business Plan for RTM implementation in conjunction with the commercial team and regional sales manager team Implement and adapt the reality of \" Optimized RTM strategy \" including Nielsen Market Surveys, RTM Models, RTM Toolkits, RTM Dashboard, Distribution Development and Management Dashboard, by working closely with Sales Transformation Managers to ensure that \"RTM Execution guidelines\" fulfilment, alignment and execution has been implemented. Generate and define RTM metrics dashboard and monitor distributors\' dashboard and performance. Build RTM capabilities and process implementation. Identify the White spaces and plan for the effective reach as per the norm designed by Pop group. Conduct a financial analysis of the Return on Investment of the RTM process to be shared with key stakeholders, and the control system in place to get regional compliance on distributor management.Trade Expenditure Management: To Manage 12% of the company\'s cost (USD 25MN) in the form of trade expenditure. Develop promotional insights through syndicated data analysis. Use these insights to create recommendations for how to realize better ROI and maximize spending efficiency. To Manage the delivery of the damage policy of the company and develop plans to reduce the same. Coordinate with the Regional Managers and evaluate the MAC beneficial products for the region to maximize the returns. Manage the Market Investment plan at the regional level to support regional initiatives. Work with the sales team to build a process of trade planning, tracking, and refining to drive continual improvement into the promotional plan.

Education

• Pondicherry University

  Master of Business Administration - MBA, Marketing and Systems

  2007 — 2009

• Amalorpavam Hr. Sec School

  3rd - 12th

  1994 — 2003

• Pondicherry University

  Bachelor of Computer Applications - BCA

  2003 — 2006

Skills

• Marketing
• New Business Development
• Team Management
• Business Strategy
• Brand Development
• Marketing Research
• Market Research
• Distributors
• Business Development
• Crm
• Marketing Strategy
• Business Analysis
• Competitive Analysis
• Management
• Advertising