Ramash Kuruppath
Media Director at Mindshare, GroupM
- Role
- Business Group Head at Groupm
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Business Group Head
Feb 2016 — Present · Mumbai, IN
Clients Handle: pepperfry.com, Protinex,ebay.inAs a Business Group Head, I am responsible for new business pitch, day to day handling of set of accounts, strategic media planning, generation of cost effective and implementable innovative ideas for consumer communication, annual estimation of GRPs & costing, Pan India campaign execution, post campaign analysis.Areas of Responsibilities:• Strategic media planning for pepperfry.com, Protinex and ebay.in based on TG, Geographic Location, Budget, Desired GRPs/ Reach/ Frequency and competitors strategies from the past campaign.• Presenting Competitive analysis (Annual/Monthly Reviews) – In terms of Media/market spends, SOE/SOV Level, Competition deep dive and new media opportunities.• Developing media strategy for new launch and campaign basis, the media habits and psychographic understanding of Target audience through media software BARC, TAM, MAP, IMS & TGI.• Evaluate media plan (Pre and Post campaign) and present to the client in Media Review.• Continuously track competitor’s activity, results and closely monitor and understand media environment to ensure consistent update to client on recent developments and changes.• Working on new business pitch.• Update with new properties and value ads along with innovative ways of implementation.
Education
Bharatiya Vidya Bhavan , Bombay , India
Post Graduate Diploma in Marketing Management, Marketing
1999 — 2001
HUB -Hogeschool University Brussels
Master of Business Administration (MBA), Marketing
2007 — 2009
Calicut University
Bachelors Degree in Commerce (B'Com)
Tata Unisys
Diploma, Computer Programming and Application (Tulec Computer Education
Skills
- Strategy
- Media Buying
- Strategic Media Planning
- Marketing Communications
- Marketing Strategy
- Advertising
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