Rama Nayar

Rama Nayar

Integrated Insights & Strategy at Pfizer

Role
Integrated Insights & Strategy Lead - Global Marketing at Pfizer
Location
New York, NY, US
LinkedIn followers
500 followers

About Rama Nayar

Insights and analytics leader with demonstrated success driving commercial decisions with action-oriented strategies and scalable solutions. Recognized for building and leading high-performing global analytic teams, and exercising thought leadership and collaboration in complex, matrixed organization. Deep analytical expertise combined with a technology background to democratize and scale insights. Known as a highly adaptable manager, easily adjusting to changing situations while instilling common purpose and vision. Inspire and empower engaged teams and colleagues to raise the bar on core contribution of leading-edge analytics, resulting in patient and commercial success.

Experience

  1. Integrated Insights & Strategy Lead - Global Marketing

    Pfizer

    Jan 2025 — Present

    My role provides strategic insight partnership to Global Marketing leadership. In my remit now covering all Primary & Specialty Care brands, I am focused on- Providing above brand thought partnership & leadership to ensure Phase 3 to LOE Commercial Execution Strategy Excellence. For example- Strategy & Planning - Therapy area strategy evolution, Common metric frameworks, Analytic plan review- Harnessing leading indicators as signals for performance - Identifying interdependencies of external market events on performance and developing frameworks to quantify impact- Harnessing AI solutions to deliver greater depth and efficiency of insight generation- Coordinating, communicating and providing clarity on key deliverables (and accountability for analytic teams) e.g. Strategic Brand Plans, Forecasting models etc.

Education

  • University of Wisconsin-Madison

    MSE, Manufacturing Engineering

    2003 — 2005

  • Cardiff University / Prifysgol Caerdydd

    Bachelor of Engineering (BEng), Mechanical Engineering

    1997 — 2000

Skills

  • Market Analysis
  • Management Consulting
  • Incentive Programs
  • Project Management
  • Cross-Functional Team Leadership
  • Business Analysis
  • Supply Chain
  • Innovation Management
  • Leadership
  • Product Development
  • Analytics
  • Alignment
  • Strategy
  • Management
  • Data Analysis

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