Ramana Reddy

About Ramana Reddy

Results-driven Digital Marketing Manager with over 7 years of experience in performance…

Experience

1. Digital Marketing Manager

   Varun Group

   Jan 2019 — Present · Hyderabad, IN

   As a Digital Marketing Manager at Varun Group, I lead performance-driven digital strategies across a diverse portfolio of brands including top automotive OEMs (Maruti Suzuki, Mahindra, BharatBenz, KTM, Suzuki) and lifestyle businesses (Novotel Vizag, Tap Sports Bar, Varun Fitness, AyurBay Spa). Developed and executed hyperlocal campaigns via Google Ads, Meta Ads, SEO, and Display, driving showroom footfalls and online leads across 50+ dealership locations. Increased organic traffic by 35% and improved local SEO rankings by optimizing Google Business Profiles, enhancing visibility for “near me” searches. Managed monthly marketing budgets exceeding ₹15 lakhs; implemented cost-efficient ad structures, leading to a 20% improvement in ROI. Coordinated with OEM partners for campaign alignment, budget planning, and creative execution, ensuring local relevance and national consistency. Integrated CRM and lead qualification systems to reduce lead leakage and improve conversion rates from MQL to SQL. Led social media strategy across Meta and LinkedIn, boosting engagement through regional content, service promotions, and campaign storytelling. Worked with web developers and designers to ensure SEO-friendly site architecture, landing page UX, and seamless brand experience.Collaborated across teams—sales, CRM, content, and creative—to ensure digital efforts supported real business growth. My focus on analytics, audience targeting, and creative testing helped elevate Varun Group’s digital presence across industries.

Education

• Vellore Institute of Technology

  Master of Business Administration (MBA), Marketing

  2012 — 2014

• Jawaharlal Nehru Technological University, Kakinada

  Bachelor of Technology (B.Tech.), Information Technology

  2007 — 2011

Skills

• Google Groups
• Microsoft Office
• SEO
• Html
• Social Media Marketing
• Marketing Research
• Marketing Strategy
• Online Marketing
• Google Analytics
• Marketing
• Microsoft Word
• Google Adwords
• Microsoft Excel
• Marketing Management
• Sem
• Web Analytics
• Css
• Digital Marketing
• Email Marketing