Raman Oberoi
Consultant @mediasense
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WORK HISTORY
Consultant @mediasense
Delivered paid media consulting and performance analysis across Programmatic (DV360, TTD, Google Ads, Teads, CM360), Paid Search (Google Ads, SA360, Microsoft Ads), and Paid Social (Meta, TikTok), evaluating client media buying and planning strategies end-to-end.Delivered multi-channel projects including deep dives, media effectiveness studies, performance tracking, contractual negotiations support, and media quality diagnostics.Automated end-to-end analytical workflows from platform data extraction and API integrations to research, transformation layers, and dashboarding.Contributed to product development initiatives such as LLM Search and Influencer Marketing frameworks, defining business need, designing the “why how”, evaluating technical feasibility, and conducting competitive tool assessments.Built an AI-powered prototype that refreshes full-channel deep dives, generates visualizations, and produces first-draft insights automatically.Built and scaled India’s digital operations from the ground up — joining as the most junior member and progressing 4 levels in 4 years without missing a single promotion. Led complete hiring, onboarding, capability-building, and structured training (media + technical) for a 9-member specialist team.
EDUCATION
INSTITUTE OF MANAGEMENT STUDIES, GHAZIABAD
Bachelor’s Degree, Marketing
Lakes International School, Nainital
High School, Science
Christ University, Bangalore
Master's of Business Administration (MBA), Marketing
ABOUT RAMAN OBEROI
Digital Marketing & Analytics Consultant
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