Raman Oberoi

Experience

1. Consultant

   mediasense

   Jul 2025 — Present

   Delivered paid media consulting and performance analysis across Programmatic (DV360, TTD, Google Ads, Teads, CM360), Paid Search (Google Ads, SA360, Microsoft Ads), and Paid Social (Meta, TikTok), evaluating client media buying and planning strategies end-to-end.Delivered multi-channel projects including deep dives, media effectiveness studies, performance tracking, contractual negotiations support, and media quality diagnostics.Automated end-to-end analytical workflows from platform data extraction and API integrations to research, transformation layers, and dashboarding.Contributed to product development initiatives such as LLM Search and Influencer Marketing frameworks, defining business need, designing the “why how”, evaluating technical feasibility, and conducting competitive tool assessments.Built an AI-powered prototype that refreshes full-channel deep dives, generates visualizations, and produces first-draft insights automatically.Built and scaled India’s digital operations from the ground up — joining as the most junior member and progressing 4 levels in 4 years without missing a single promotion. Led complete hiring, onboarding, capability-building, and structured training (media + technical) for a 9-member specialist team.

Education

• INSTITUTE OF MANAGEMENT STUDIES, GHAZIABAD

  Bachelor’s Degree, Marketing

  2011 — 2014

• Lakes International School, Nainital

  High School, Science

  2009 — 2011

• Christ University, Bangalore

  Master's of Business Administration (MBA), Marketing

  2014 — 2016