Ramakant Kansal

Experience

1. Product Manager

   Wefin

   Nov 2022 — Present · Gurugram, IN

   Led Wefin’s product roadmap for over 10 lakh users optimizing UX, churn rate, retention rate and acquisition cost. Revised user journey resulting in reduced bounce rate by 30% and increased conversion rate by 45%. Increase in average daily active users (DAUs) and monthly active users (MAUs) by 40%. Boosted retention rate by over 40% through collaboration with engineers and UX designers Designed feedback loop and product optimization initiatives, yielding 10% increase in customer satisfaction and 15% decrease in churn rate. Work on lending Fintech products, including unsecured business loans, personal loan, credit cards and two-wheeler loans. Led the end-to-end development and coordinated comprehensive product launch strategies for leading financial institutions such as Axis Bank, HDFC, Moneyview, Paysense, MoneyTap, Fibe and others. Defining product requirements and collaborating with design and engineering teams. Translating requirements into user flows, wireframes, and user stories for development. Leading end-to-end API integration across platforms, engaging partners and teams. Utilizing Salesforce and MySQL for data analysis, visualization and funnel tracking. Planning and executing go-to-market strategies for product launches. Collaborating with stakeholders to identify opportunities and leveraging technology. Coordinate digital marketing strategies (SMS, email, social media) with marketing team.

Education

• Delhi College of Engineering

  Bachelor of Technology (B.Tech.)

  2013 — 2017

Skills

• Leadership
• Public Speaking
• Team Management
• Microsoft Powerpoint
• Microsoft Word
• C++
• Microsoft Excel
• C
• Management
• Microsoft Office