Yadav

About Yadav

A creative, analytical, and results-driven Head of Digital Marketing with deep, hands-on…

Experience

1. Digital Marketing Manager

   Mobishastra Technologies LLC

   Feb 2025 — Present · Dubai, AE

   As a Digital Marketing Manager, I am responsible for creating, optimizing, and managing Google Ads campaigns to drive targeted traffic, conversions, and revenue, while also staying updated with marketing trends and analyzing campaign performance.Key Responsibilities:Campaign Planning and Execution:Develop and implement Google Ads strategies to align with overall marketing goals. Create and optimize ad campaigns, including keyword research, ad copy, and targeting options. Manage budgets and track performance against set targets. Keyword Research and Targeting:Conduct thorough keyword research to identify relevant terms for campaigns. Optimize targeting options (demographics, location, interests) to reach the right audience. Ad Copywriting and Optimization:Write compelling and persuasive ad copy to attract clicks and conversions. A/B test different ad variations to optimize performance. Performance Analysis and Reporting:Monitor campaign performance using Google Ads analytics tools. Analyze data to identify areas for improvement and optimization. Generate reports to track campaign performance and ROI. Staying Up-to-Date:Keep abreast of the latest trends and best practices in Google Ads and digital marketing. Continuously experiment with new features and strategies to improve campaign performance.SEO Strategy Development:Conduct thorough keyword research to identify relevant terms and phrases. Analyze website performance and identify areas for improvement. Develop and implement on-page and off-page SEO strategies. Optimize website content, structure, and technical aspects for search engines. Content Optimization:Create high-quality, engaging, and SEO-optimized content. Ensure content is relevant to target audience and search intent. Promote content to increase visibility and drive traffic. Link Building:Develop and execute link-building strategies to improve website authority and credibility.

Education

• T D Singh Inter College, Jaunpur

  (10+2)'th Standard, Science (PCM)

  1996 — 1998

• Raj Kumar Goel Institute of Technology, Ghaziabad

  B.Tech, Information Technology

  2001 — 2005

Skills

• Analytics
• Ppc
• Link Building
• Search Engine Marketing (Sem)
• Web Marketing
• Web Services
• Web Development
• SEO
• Smo
• Javascript
• Blogging
• Digital Marketing
• Html
• Product Marketing
• Xml
• Online Marketing
• Sem
• Asp.net
• Competitive Analysis
• Social Media Marketing
• Market Research
• Keyword Research