Santhosh
Campaign Management at BankBazaar India
- Role
- Senior Lead Analyst at Bankbazaar India
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Santhosh
Result-oriented digital marketer with 10+ years of experience driving strategies to…
Experience
Senior Lead Analyst
Jul 2014 — Present · Chennai, IN
Leading the digital marketing team to develop innovative solutions and launched email campaigns, increasing engagement by 40%.2. Conducted competitive analysis and keyword research, improving SEO rankings by 25%.3. Implemented Google Ads and social campaigns, reducing CPL by 30% and increasing conversions by 20%.4. Generated detailed reports on team performance and objectives, integrating process improvements to optimize workflow and efficiency.5. Implemented strategies to boost team productivity by 20% and improved landing page conversions by 15%-20%.6. Collaborated with content and creative teams to produce compelling, SEO-optimized content, which led to a 30% increase in organic traffic.7. Developed and executed digital campaigns, boosting website traffic by 50% and lead generation by 30% in 3 months.8. Managed a Rs. 95 Million annual marketing budget, optimizing spend across paid search, social media, IVR calls, and content marketing.9. Spearheaded SEO strategies, boosting search visibility by 40%. Optimized email campaigns, increasing open rates by 20% and click-through rates by 20%.10. As a Campaign Manager, I use innovative strategies to expand clientele and drive profitability.11. Leading the marketing team to align initiatives with sales and product teams to meet business goals.12. Conducted market research to align strategic planning with industry trends and consumer demands.13. Launched a recognition program to reward team achievements and individual excellence.14. Fostered a work environment centered on responsibility, continuous improvement, and high-quality results.15. Monitored team performance, identifying improvements and implementing corrective actions.
Education
AAGURCHAND MANMULL JAIN COLLEGE
Bachelor of Commerce - BCom
2007 — 2010
Vel Tech Technical University
Master of Business Administration - MBA
2010 — 2012
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