Sriraman Sriram Ramachandran

About Sriraman Sriram Ramachandran

I build revenue and go-to-market engines that scale — not just to grow, but to hold together under pressure.I’m a global SaaS revenue and GTM executive who has repeatedly stepped into moments of scale, transition, and operating model change, and turned growth ambition into predictable, investor-grade execution. My work spans companies from ~$300M in revenue to multi-billion-dollar global enterprises, across both high-growth SaaS and complex enterprise environments.In recent years, I’ve led end-to-end growth transformation — from GTM strategy and revenue architecture to pricing and packaging, sales coverage and incentives, forecasting rigor, and customer lifecycle economics. The common thread across these efforts is not tooling or process, but designing systems that make growth repeatable and resilient.My leadership sits at the intersection of growth strategy and execution discipline, with a bias toward clarity, accountability, and outcomes. This includes- Translating growth ambition into practical, scalable GTM models- Aligning Sales, Marketing, Product, and Customer Success around a single revenue system- Improving revenue quality through pricing, margin, churn, and NRR rigor- Establishing operating cadence, governance, and leadership structures that scale globallyThe results have included- Sustained high-teens YoY ARR growth on a ~$350M SaaS base-$24M+ ACV uplift through pricing and packaging transformation-$60M+ in incremental margin improvement through revenue and pricing initiatives- Direct ownership of revenue planning, forecasting, and operating cadence for ~$300M+ businessesMy foundation is in revenue strategy and operations, but my focus is squarely on growth outcomes, not infrastructure for its own sake. I work closely with executive teams, boards, and investors to build revenue models that support long-term scale, profitability, and operational clarity.

Experience

1. SVP of Revenue Strategy & Operations

   Caseware

   May 2025 — Present · Austin, TX, US

   Leading global go-to-market and revenue transformation to support sustained growth, profitability, and operating discipline across a ~$300M+ SaaS business- Own enterprise-wide GTM operating model across sales planning, pricing, incentives, forecasting, and analytics- Partner with executive leadership to align growth strategy, capacity planning, and investment decisions- Drive revenue predictability, margin improvement, and execution rigor across regions and segments- Establish operating cadence and governance to support scale, accountability, and investor-grade reporting

Education

• UTSA Carlos Alvarez College of Business

  PhD, Business Administration

  2002 — 2007

• University of Madras

  BE, Electrical and Electronics

  1996 — 2000

• Colorado State University

  MS, Computer Information Systems

  2000 — 2002