Parthasarathy

Executive Vice President, Head of Healthcare Analytics @ IPG Mediabrands | Healthcare Analytics, Media Platforms

Role: Executive Vice President, Head of Healthcare Analytics at IPG Mediabrands
Location: Edison, NJ, US
LinkedIn followers: 500 followers

About Parthasarathy

Leading Analytics Teams working at the intersection of Marketing Science, Digital and Data Science. Currently responsible for all Pharma analytics products and services at Mediabrands Expert in leading Digital, Advanced Analytics and Data Science transformation programs in Life Science companies. Extensive experience in Omnichannel Targeting and Marketing analytics using advanced analytics techniques and data science. Leading teams building products and services using predictive analytics, statistical modelling, text mining, digital media platforms and data visualization to solve business problems. Change agent leading multi-cultural, multi-location teams, promoting collaboration. Expertise: Omnichannel Targeting using Machine Learning, Marketing Mix Modeling, Multi touch Attribution, Media Platform Strategy, Pricing Analytics, Trade Desk, Google Analytics, R, Alteryx, SAP, Tableau, Data Lake

Experience

Executive Vice President, Head of Healthcare Analytics
IPG Mediabrands
Jan 2023 — Present · New York, NY, US
Ad Tech, Building Media Platforms, Measurement Strategy and Innovation for HCP and Direct to Patient Media, Media Modeling and Optimization, Attribution, Reporting and Dashboards. Working with Claims, RWE data. Managing Large Teams (70 Plus FTEs)

Education

Birla Institute of Technology and Science, Pilani
BS, Electronics & Instrumentation Engineering
Birla Institute of Technology and Science, Pilani
MS, Mathematics
Babson F.W. Olin Graduate School of Business
Executive Education

Skills

Process Improvement
Management
Vendor Management
Management Consulting
Integration
Erp
Business Process Improvement
Requirements Analysis
Sap Implementation
Consulting
Data Warehousing
Business Transformation
Sap Financials and Controlling
Enterprise Performance Management
Analytics
Business Process
Business Process Re-Engineering
Enterprise Resource Planning (Erp)
IT Strategy
Business Analytics
Project & Portfolio Management
Sap Erp
Business Performance Management
Sap
Project Management
Business Analysis
Global Delivery
Change Management
Enterprise Architecture
Leadership
Project Planning
Pre-Sales
Sap Products
Life Sciences
Master Data Management
Strategy
Business Intelligence
Customer Relationship Management (Crm)
Lifesciences
Cross-Functional Team Leadership

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Start for free See how it works

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.