Parkash

About Parkash

20+years of diverse retail IT experience, having travelled and worked in different cultures, Managing Enterprise Retail Solutions, International Projects, and Solution Architect with a strong understanding of digital marketing platforms, integration and middleware, and the e-commerce space.9+ years of rich experience in retail solution implementation and support (Retailpro). Experience in large site End-to-end retail solution implementation 400+ stores and Integration of retail solutions (inbound and outbound POS) with SAP, SAP Business One, Microsoft Dynamics, and BI Solution.Expertise in the areas of Merchandise Planning, Assortment Planning, Forecasting, Allocation, Replenishment, POS, In-store experience, Promotion Management, and Customer Loyalty. I am well-versed in retail business processes and have worked with top fashion retailers like Charles & Keith, Singapore, Sephora for India localization, Porsche, Steel Junction by Tata Steel, Raoul, and La Senza, Thailand, etc.10+ years of rich experience. 400+ Stores implementation and managing ecosystem of Custom BI Reporting, Custom solution, infra ecosystem & eCommerce platform

Experience

1. Head of Information Technology

   Liberty Shoes Ltd

   Jun 2009 — Present · Gurugram, IN

   I am handling end to end business application project deliverables in the organization. Project delivering and implementing the project as per schedule deadlines, extending, post implementation support to the business users. I am monitoring work progress on a regular basis and ensuring quality project deliverables. Managing 450+ Retail stores across the country comprises COCO, FOCO, FOFO and Factory outlets. I have implemented merchandise planning, buying, and allocation with Increff Merchandising Solution. We have successfully implemented pull based demand auto replenishment, IST and stock liquidation recommendation. I have created a success story of Omni Channel with Arvind Internet through OMUNI application) for in-store experience. We have implemented omni channel on Liberty Shoes online commerce and Marketplace commerce. We are handling the entire sourcing and allocation algorithm through Unicommerce solution. Liberty shoes ecommerce space developed plan for single brand site full end to end project implementation from design, development and implementation. We have improved UI/UX, SEO, SEM for brand page, landing page, category page and product page on targeted keywords. We are able to increase significant growth on conversion and reduce bounce rate because maintaining right merchandise mix depth for high contributor categories. Based on customer journey/behaviour. We have capitalised CPA and LTV and targeted personalize customer promotion for better ROAS. We have developed interactive/action based online dashboard in Microsoft Power BI. Customer engagement and Retention. I am driving Customer engagement and Retention programme. We have considered 5 years of data for customer data modelling, data cleaning, ETL, data visualisation. We did customer segmentation with multiple dimensions. We have used RFM/K-Mean based algorithms and did personalize customer promotion.

Education

• Punjab Technical University

  Bachelor of Computer Application

  1995 — 1998