Kumar

About Kumar

A result-oriented sales and business development professional with 12+ years of…

Experience

1. Marketing Team Lead

   Home First Finance Company (HFFC)

   Oct 2020 — Present · Chennai, IN

   Product Management• Ideating, creating and launching new products and product variations• Nurturing new distribution channel• Identifying market specific ATL/BTL/Social Media plans and executing them• Evangelizing new products and initiatives across branches and other distribution channels• Set up sales processes and manage MIS using Salesforce• Marketing Campaign Management.• Developing and delivering integrated marketing campaigns• Creating and executing the target plan for each campaign• Metrics-driven marketing mind and familiarity with marketing analytics platforms• Highly detail-oriented with strong project management and organizational skills, with the ability to manage multiple campaigns at the one time.• Drive marketing strategy to achieve business goals and build product awareness and implement the go to market strategy for new product launches.• Liaise with the regional teams to implement campaigns specific to a city.• Demonstrated ability to utilize consumer research and data to derive actionable insights and inform marketing planning.• Input into ongoing analysis of data at campaign and targeted audience level to improve existing activity• Delivery of daily, weekly & monthly reporting framework.• In-depth experience and proficiency with Microsoft Office products, Google Drive• Experience using Salesforce.• Lead Generation• Perform research and prospecting activities to generate qualified leads and opportunities based on set criteria and achieve weekly/monthly/quarterly quotas• Responsible for all aspects of the sales process -Identify, Qualify, Sell, Close and Administer.• Lead Generation & Customer Acquisition: Identify and source new sales opportunities through inbound lead follow-up, outbound cold calls and emails.• Initiate meetings with qualified leads for the Sales team & analyse the lead conversion data and achieve higher targets continuously

Education

• Ruby metriculation hr sec school- madurai

  12th

  2006 — 2007

• University of Petroleum & Energy Studies

  Bachelor of Business Administration (BBA) & Master of Business Administration

  2008 — 2013