Gupta

About Gupta

A Data Enthusiast with 16 + years of experience in Marketing reaserch Mazor in FMCG, Retail & Shopper. Worked in Various team like Quality Assurance, Data Acquisition & Process Co-Ordinator & Bidding and vendor managment role. Also I\'m a Certified in Eye tracking and Neuro Study data collection End to End Project co-ordinator.I wants to achieve success in terms of accomplishment of organizational goals through hard work, dedication & strong determination. Motivated self-starter with strong communication skills; works well independently or in a team and can handle the pressure.I firmly believe that one can learn anything at any age if one has the passion and dedication to do.

Experience

1. Senior Executive

   NielsenIQ

   Aug 2022 — Present · Lucknow, IN

   Project & Vendor Management- Managing projects from start to final delivery within destined timelines along with people management.Communicating, coordinating and supervising field team for the quality and on-time delivery of projects.Coordinating with Client Servicing & Sales team for project timeline and estimated costing. Vendor Biding and Cost negotiation & End to End Project Managment.Planning, designing and successful delivery of research studies in FMCG, Retail, Shoppers, Finance & Durables. Possess a thorough understanding and extensive experience in Quantitative research utilizing CAPI Experienced in Brand Health Tracking, Customer Satisfaction Analysis, Product Testing and conducting Central Location Tests.Have a robust understanding of consumer behavior coupled with strong skills in data analysis and KPI tracking.

Education

• Sikkim Manipal Institute of Technology - SMU

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

  2009 — 2011

• Public Inter College

  Inter (12th), Science Maths

  1999 — 2000

• UP board Allahabad

  HS, Mathematics and Computer Science

  1997 — 1998

• Lucknow University

  Bachelor of Science (BSc), Mathematics

  2001 — 2004