Cobain

About Cobain

An international and local, multi-award winning, hybrid creative leader with 25+ years…

Experience

1. Chief Creative Officer (CCO)

   Mullenlowe Lintas Group

   Mar 2023 — Present · IN

   Thrilled to join Mullen Lintas as CCO, from Meta’s Creative Shop, where I was a Creative Strategist for over 6 years. At Meta, I conceptualised platform-first ideas across Facebook, WhatsApp, Instagram and Messenger for India’s biggest clients and also co-created campaigns with the best creative agencies.From the World’s Horniest WA Bot for Goibibo’s ‘Couple-friendly rooms’ to JioMart’s Grocery-on-WA launch, from using live AQI as a technology trigger to promote unpolluted homestays for MMT to India’s first dynamic 70-in-1 AR filter for Star Sports IPL, from helping Mondelez take a purple-heart stand (in collaboration with Ogilvy) against online bullying to winning Creative Shop India’s first and only Webby for an Instagram Stories campaign against human trafficking, my time at Meta has been as creatively rich as it has been full of learning. Prior to Meta, I spent over 15+ years across Wunderman Thompson and Grey Worldwide, playing leadership roles in Creative and working on a diverse set of brands like Pepsi, Dell, Unilever, Nestle, GSK, ESPN Star Sports, 3M, Sony, Hero, ITC, Britannia, Fortis and Set MAX, amongst others.With around 22 years of helping brands speak their truth, I\'m proud to be an international and local, multi-award winning, hybrid creative leader who knows how to tell stories both in the long and short-form, for the horizontal and the vertical screen - and by using technology as much as emotion to persuade my audience.