Raluca S.
Senior Client Services Manager @Essencemediacom Germany
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WORK HISTORY
Senior Client Services Manager @Essencemediacom Germany
Architecting and executing international marketing strategy across 24 countries, owning the full multichannel marketing mix from brand to performanceOwning and allocating 7-figure budgets across multiple markets, driving ROI through continuous optimization and data-led decision-makingBuilding and scaling strategic brand partnerships aligned with business objectives and brand identityLeading structured experimentation programs (A/B testing across performance, lead gen, and creative) to systematically improve funnel efficiencyDriving cross-functional alignment through senior stakeholder management and executive-level reportingOverseeing full-funnel analytics infrastructure — MMP setup & implementation, attribution modeling, and CMP governance (Usercentrics, Adjust)Building scalable MarTech & automation ecosystems: ETL pipelines, performance dashboards, feed optimization, and JavaScript/Python scripting to eliminate manual processes and accelerate insightsChannels & Platforms:Paid Social (Meta, TikTok, Reddit, Spotify) · Google (AI Max, PMax, Demand Gen, YouTube, Shopping) · Programmatic · DOOH · Affiliate · Partnerships
EDUCATION
Tohoku University
Junior Year Program in English, Electrical, Electronics and Communications Engineering
University of East Anglia
Summer School, Japanese Studies
FAU Erlangen-Nürnberg
Bachelor of Science - BS, Computer and Information Systems Security/Information Assurance
Colegiul National Mihai Viteazul
High School, Mathematics and Computer Science
Facultatea de Limbi si Literaturi Straine
Bachelor's Degree, Foreign Languages and Literatures, General
ABOUT RALUCA S.
International Digital Marketing Manager | MarTech | Performance Marketing | Brand Marketing | Process Automation | Cybersecurity
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