Rob Alston
Driving Brand Growth and Audience Engagement Through Strategic Content & Multimedia Production
- Role
- Marketing & Multimedia Lead at T-Mobile
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Rob Alston
I bridge the gap between creative strategy and business operations. With a decade of…
Experience
Marketing & Multimedia Lead
Oct 2023 — Present · Houston, TX, US
Led the end-to-end strategy and execution of branded video, photography, and digital content, conceptualizing, scripting, shooting, and editing assets for all platforms.Developed and managed editorial calendars and data-driven campaign strategies for Instagram and TikTok, identifying trends to optimize daily content performance and engagement.Established and documented creative workflows and processes, ensuring brand consistency and efficient collaboration among internal team members and stakeholders.Implemented performance tracking to analyze campaign results, delivering insights that informed future content strategy and aligned multimedia deliverables with broader marketing goals.
Education
Frederick Community College
Associate’s Degree
Skills
- Social Networking
- Microsoft Excel
- Powerpoint
- Customer Service
- Teamwork
- Team Management
- Business Administration
- Photo Editing
- Commercial Photography
- Creative Direction
- Social Media
- Leadership
- Microsoft Word
- Public Speaking
- Microsoft Office
- Photoshop
- Project Coordination
- Data Entry
- Training
- Photography
- Talent Scouting
- Appointment Scheduling
- Time Management
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