Ralph Hernandez

About Ralph Hernandez

Highly accomplished business professional with proven record of leading organizations to…

Experience

1. Director of Educational Outreach

   The Princeton Review

   Jul 2012 — Present · Los Angeles, CA, US

   My overall objective is to generate new sales and increase overall interest in The Princeton Review – Higher Education Readiness by developing and managing strong and productive relationships with key constituents (retail, partnership and institutional) in a specified market. I am responsible for grassroots efforts at designated campuses and within the community. I am tasked with executing marketing strategy developed by the National Marketing Group in partnership with the local team to generate sales to reach measurable business results. Conduct informational and sales presentations at high schools, college campuses, and in the community. Build and nurture relationships with key administrators, faculty, student organizations and advisors to increase Princeton Review’s brand recognition and attendance at events that will lead to increased sales. Recruit, train, manage and coach part-time assistants and Campus Representatives to achieve desired outcomes. Communicate and apply company-wide strategy, initiatives, and programs. Develop programs to monitor and counter competitive activity. Plan and manage all promotional and operational aspects of running Princeton Review marketing events; prospect and participate in non-Princeton Review events to attract students. Understand local trends and assist in developing strategies and tactics to respond to market changes. In a nutshell I serve as a Higher Education Readiness expert and admissions expert in all TPR products.

Skills

• Program Management
• Strong Presentation Skills
• Lead Generation
• Sales Process
• Community Outreach
• Solution Selling
• Recruiting
• Staff Development
• Management
• Team Building
• Marketing Strategy
• Time Management
• Entrepreneurship
• Marketing
• Customer Relationship Management (Crm)
• Public Speaking
• Direct Sales
• Customer Satisfaction
• Training
• New Business Development
• Strategy
• Trainer and Team Builder
• Cold Calling
• Sales Operations
• Customer Retention
• Customer Service
• Business Development
• Selling
• Start-Ups
• Higher Education
• Networking
• Team Leadership
• Account Management
• Leadership
• Coaching
• Negotiation
• Sales
• Sales Presentations
• Social Networking
• Strategic Partnerships