Ralph Avila

About Ralph Avila

Vice President | Ultra-Luxury Automotive Leader | Sales & Brand Strategist | Executive Performance CoachAs Vice President of Ultra Luxury Sales Operations at Holman Motorcars, I lead with a relentless focus on client excellence, profitability, and brand elevation across some of the most iconic marques in the world, including Rolls-Royce, Bentley, Bugatti, Aston Martin, Lamborghini, Lotus, and Ferrari.With over three decades of experience in high-performance automotive environments, I’ve built a reputation as a hands-on, results-driven leader who brings vision, discipline, and a people-first mindset to every initiative. My background spans multi-franchise operations and high-volume dealerships, with a deep specialization in the ultra-luxury segment where personalization, precision, and exclusivity matter most.I have a proven track record of restructuring internal operations, building high-performing teams, and implementing scalable processes that drive measurable increases in profitability and customer satisfaction. My approach blends strategic planning with day-to-day operational excellence, enabling consistent top-tier CSI scores and national recognition.I thrive on creating sustainable growth through innovative sales strategies, elevated client experiences, and collaborative leadership. I am passionate about mentoring the next generation of leaders, developing talent pipelines, and elevating dealership culture with a focus on accountability, integrity, and performance.Career Highlights: • Executive leader for Holman Motorcars across multiple national markets • Consistently ranked among the top dealers in the country for sales performance and client satisfaction • Featured in Automotive News (2004 & 2016) for leadership and industry excellence • Instrumental in driving record-setting profitability through process transformation and strategic brand alignmentCore Specialties:• Ultra-luxury retail operations• Multi-franchise dealership leadership• Team building & staff development• Strategic planning & execution• CSI and client experience innovation• High-impact marketing & merchandising• Profit & performance optimization

Experience

1. Vice President of Ultra Luxury Sales

   Holman

   Dec 2024 — Present · US

   Holman Motorcars

Education

• Miami Dade College

  Finance

  1983 — 1985

Skills

• Marketing
• Parts
• Marketing Strategy
• Fleet Management
• Automotive Sales Training
• Negotiation
• Vehicles
• Customer Retention
• Customer Service
• Sales Management
• Dealer Management
• Management
• Team Building
• Program Management
• Automotive
• Manufacturing
• Forecasting
• Continuous Improvement
• Cold Calling
• Budgets
• Inventory Management
• Sales Process
• Automotive Parts
• Inventory Control
• Business Development
• Retail
• B2b
• Pricing
• Leadership
• Customer Satisfaction
• New Business Development
• Advertising
• Reynolds
• Purchasing
• Product Development
• Key Account Management
• Account Management
• Automobile
• Competitive Analysis
• Automotive Aftermarket