Ralph Aoun

Global Marketing Manager - Ai Performance Business Experiences @Meta

London, GB

Ranking within top 1-3% highest company performers who redefine expectations• Impacting 86% of Meta’s revenue by building global performance, commerce and cross-border business marketing strategies • Driving the AI demand generation global program across 53 markets and 100+ cross-functional stakeholders • Overseeing earned, owned and paid media activations for Meta brand campaigns• Upskilling international clients on data, creative, media and measurement best practices including Unilever, LVMH, OMD, Dyson and Kellogg’s• Steering the multi-billion dollar opportunity for the holiday and mega sale days (Black Friday, Singles Day,…) program• Developing 100+ customer-focused pieces of global content with subject matter experts, editorial teams, and market audiences (i.e. narratives, ad campaigns, guides, websites, events, online courses, email marketing and internal comms)• Driving 15+ partnerships to accelerate clients’ international expansion and local markets’ economic growth• Developing research and thought leadership for international publications (Fortune Magazine, AdWeek, AdAge, Business Insider, etc.), and industry events (CES, Cannes, Brand Week, etc.)• Briefing and managing creative and media agencies to overachieve with major wins in cost efficiency• Building the social commerce global narrative impacting up to 1.3M active shops on Meta• Interviewing, training and coaching direct reports, team members and cross-functionals• Crafting COVID-19 digital innovation narrative delivered to worldwide public organizations and governments• Spearheading a team of 18 marketers to prototype a global messenger translation feature, beta testing virtual reality and metaverse projects, and developing augmented reality filters

Collège Mariste Champville

Bac, General Science

Notre Dame University - Louaize (NDU)

BE, Computer and Communication Engineering