Ralph Washington

Experience

1. Marketing Transformation Manager

   Accenture Song

   Jun 2022 — Present · NY, US

   Led a team of consultants to redesign audience generation and email build processes for a global technology and digital advertising company, reducing Salesforce Marketing Cloud journey build time• Designed omnichannel center of excellence and new ways of working for a global biopharmacuetical company to eliminate silos and streamline campaign design and execution• Led a team of consultants to conduct a marketing budget benchmarking analysis to inform strategic investments, reduce costs, and optimize sponsorship and media spend at a global audio technology company• Designed an omnichannel marketing activation process at a global health insurance company to promote collaboration across siloed teams and facilitate the adoption of Adobe Experience Platform products• Designed and activated a global marketing operating model to enable a global pharmaceuticals company to design and orchestrate omnichannel customer journeys and rapidly develop insights for optimization• Created a customer experience optimization and growth strategy roadmap for an American specialty retailer

Education

• Cristo Rey New York High School

  High School

  2008 — 2012

• Amherst College

  Bachelor’s Degree, Economics

  2012 — 2016

Skills

• Teamwork
• Microsoft Word
• Microsoft Office
• Data Analysis
• Community Outreach
• Public Speaking
• Corporate Finance
• Social Media
• Powerpoint
• Microsoft Excel
• Research
• Economics
• Financial Analysis
• Event Planning