Ralph Sheridan
Business Transformation Lead & Head of Sports @Mercator Digital
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WORK HISTORY
Business Transformation Lead & Head of Sports @Mercator Digital
London, GB
Commercially focused role responsible for revenue growth, go-to-market strategy and strategic partnerships across public sector, sports and emerging markets.
SKILLS
ABOUT RALPH SHERIDAN
I help organisations turn complex capability into clear commercial outcomes for their customers and teams.Working with customers to uncover where growth is constrained - from hidden revenue opportunities and fragmented data, to legacy processes or go-to-market models that no longer reflect reality - and shaping practical paths forward that drive revenue, efficiency and long-term value.My background is in building and leading growth in technology-led businesses, but my focus today is on problem-solving at the point where strategy meets execution: translating ambition into decisions, priorities and action that teams can actually deliver. Working cross-function, shaping new propositions, and bringing structure to markets or partnerships that are still taking form.I’m particularly drawn to environments where the answer isn’t obvious - new markets, emerging technologies, complex stakeholders - where success depends on insight, clarity and momentum rather than playbooks alone.Specialities: Sales leadership & revenue growth, Go-to-market strategy & execution, Enterprise & Mid-Market sales, Business development & complex deal selling, Strategic partnerships & alliance GTM, New market & vertical development, Commercial & business transformation, Proposition development, Change & growth leadership, Cross-functional alignment (sales, delivery, product)Market Sector Experience:Enterprise SaaS & Software, Technology & IT Services, Public Sector & Central Government, Financial Services (Banking, Buy-Side / Sell-Side, VC / PE), Retail & CPG, Consumer & B2B Technology, Management Consulting, Sports, Media & emerging digital markets
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