Ralitsa Malcheva
Change and Transformation Manager @dentsu
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WORK HISTORY
Change and Transformation Manager @dentsu
London, GB
EDUCATION
Harvard Business School
Design Thinking & Innovation
Harvard Business School Online
Design Thinking & Innovation
Aston University
BSc (Hons), Business and International Relations
University of Mannheim
Bachelor of Business Administration (BBA), Business Administration
Kingston University
Master of Science (MSc), International Business Management with Marketing
Foreign Language School Geo Milev
High School Diploma, German language and English
ABOUT RALITSA MALCHEVA
Most transformation initiatives are declared a success the moment they go live. But launching something and making it actually work are two completely different things. I\'ve spent over 10 years inside that gap delivering large-scale change across consulting, financial services, and global organisations. And the same pattern kept showing up regardless of industry or size: The plan was solid. The budget approved. The comms sent. And yet six months later, people had quietly gone back to the old way of doing things. The problem was never the plan. It was designing change around a process and forgetting about the people delivering it. That\'s the work I focus on, through RME Solutions and as a practitioner inside organisations: Workshops, leadership programmes and corporate coaching for teams navigating disruption, digital transformation, and the kind of change that doesn\'t slow down long enough to be managed traditionally: Coaching for individuals navigating career and personal transitions, redundancy, identity shifts, and the personal changes that alter how you see yourself and what comes next. Change is no longer an event. It\'s the environment we\'re all operating in. The organisations and people who thrive in it aren\'t waiting for certainty, they\'re learning to lead from within the uncertainty itself. h••••@soulfulbyrali.com or DM me directly.
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