Ralf Herzel

WORK HISTORY

EDUCATION

SKILLS

ABOUT RALF HERZEL

I transform crypto and stock trading experiences into user-centric solutions as a Lead PM at Bitpanda, driving product growth across digital assets and traditional securities. Previously, I engaged, converted, and monetized users in music and gaming.Overview:With over 8 years of product experience, I specialize in building user-centric B2C products and driving their growth. My adaptability across various industries stems from my passion for understanding and satisfying user needs. My primary goal is always to de-risk the product in terms of viability, usability, user value and feasibility.From Gaming to Finance:As a Lead Product Manager at Bitpanda, I am at the forefront of shaping the future of finance through our crypto, stock, and digital asset products. I have implemented continuous discovery processes that align product development with user needs and market trends. Leading multiple teams, I strive to improve our market position by discovering and developing the most promising opportunities. My focus includes expanding asset classes, optimizing user onboarding processes, enhancing market views, streamlining buy processes, and navigating complex regulatory requirements.Previously, as Lead Product Manager at Börse Stuttgart Digital, I transformed the BISON crypto trading app into a comprehensive financial platform. My biggest achievement was introducing ETFs and stocks as additional asset classes, which included developing a new user onboarding process, enhanced market views, streamlined buy processes, and implementing numerous regulatory updates to ensure compliance.In the music industry, I spearheaded the development and growth of a music app with a cross-functional team. The app addressed the challenge of discovering new music for users and creating awareness for new artists by the labels. It was successfully rolled out in several European markets, including the UK, France, Sweden, and the Netherlands.During my tenure in the fast-paced gaming industry, I managed the further development and live operations of several mobile and client games. By delving deep into game data, I understood the mechanics of retention, conversion of new and existing players, and overall engagement. Applying various monetization and engagement methods enabled me to consistently reach monthly goals.