Raleigh Holt
Business Activation Manager @Tempur Sealy International
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WORK HISTORY
Business Activation Manager @Tempur Sealy International
Dallas–Fort Worth, TX, US
Responsible for driving business growth and creating positive impact by supporting sales reps in the field to help them influence at retail. Also leads the facilitation of internal trainings with the objective of elevating the Regional Sales team proficiency in a measurable way.
EDUCATION
The University of Georgia
Master of Business Administration (MBA), Strategic Marketing
Oklahoma State University
Bachelor of Business Administration (BBA), Marketing
SKILLS
ABOUT RALEIGH HOLT
As a seasoned global product marketing and brand management strategist with over 15 years of experience, I have established myself as an innovator and thought leader in driving exceptional growth for leading consumer brands. Throughout my career, I have executed impactful brand commercialization strategies, go-to-market plans, and omnichannel campaigns that have consistently delivered multimillion-dollar growth through successful new product/brand launches and rebranding initiatives.I specialize in redefining, launching, and scaling brand identities and new product lines across diverse channels, including retail, wholesale, e-commerce, and food service sectors. My ability to integrate market and consumer insights into comprehensive go-to-market plans and brand positioning sets me apart as a strategic thinker, innovator, and executor.Career Highlights: Established and maintained a 2-year strategic partnership with Giant Eagle (the largest customer within the portfolio) at Coca-Cola, successfully elevating the company’s internal customer service ranking from #18 in 2014 to #1 in 2016. Directed the development and activation of the Subway 250 Powered by Coca-Cola at the Daytona NASCAR race while boosting store traffic and driving incremental volume growth via all programs for both Subway restaurants and Coca-Cola. Won the \"Developing and Inspiring Others\" Award in 2017 at Coca-Cola, presented by the organization’s President of National Retail Sales and his executive leadership team. Led market research within bottlers\' sales areas, identified shopper marketing opportunities, and provided recommendations on pricing, packaging, and product mix at Coca-Cola, resulting in a 4.5% increase in volume for 2022 (highest percentage for 2022 in the region). Oversaw the end-to-end development and execution of Coca-Cola’s national multi-year marketing campaign for Sodexho Marriott Services, the largest on-site food service provider in North America for schools, hospitals, and corporate offices. Delivered a 14% growth in fountain revenue and a 10% increase in bottle/can revenue while successfully securing a 5-year contract by the end of
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