Rakshit Oswal

About Rakshit Oswal

As a Performance Marketing Specialist, I specialise in crafting and executing high-impact digital ad campaigns across Meta, Google, DV360, and other major platforms to maximise Return on Ad Spend (ROAS) and generate high-quality leads for clients across industries - e-commerce, lifestyle, food and beverage, entertainment, and B2B markets. With a strong foundation in data analysis and media strategy, I translate insights into actionable plans that drive business growth and client success. What I Excel At: Performance-Driven Advertising: Leveraging my expertise in digital ad platforms, I create strategies that optimise ROAS and drive measurable results for my clients.Lead Generation & Conversion: Developing and executing targeted campaigns that effectively capture high-quality leads.Data Analysis & Media Strategy: Analysing performance metrics to refine strategies, create media plans, and ensure campaigns are both innovative and results-oriented.Data Analysis & Media Strategy: Analysing performance metrics to refine strategies, create media plans, and ensure campaigns are both innovative and results-oriented.Client Relationship Management: Building and nurturing long-term partnerships with key stakeholders.Business Development: Identifying and capitalising on new business opportunities to expand Blink Digital\'s client base and revenue streams.Technical Skills:Proficient in platforms such as Meta Ads Manager, Google Ads, DV360, Amazon Ads, Snapchat Ads, LinkedIn Ads, and Twitter Ads. I also utilise tools like Google Tag Manager, Google Analytics, Helium10, Airtable, GWI and other advanced analytics to drive success and optimise performance.About Me:With a passion for digital marketing and a drive for perfection, I thrive on seeing numbers (results) from well-executed campaigns. Outside of work, I am an avid traveler, fitness lover, who also enjoys engaging in conversations that help me learn and grow everyday.Educational Background:I hold an MSc in Entrepreneurship from Royal Holloway University of London, which fuels my commitment to continuous learning and innovation in the ever-evolving digital world.Let\'s connect to drive performance and success together.

Experience

1. Performance Marketing Manager

   GrowthJockey

   Dec 2024 — Present · Gurugram, IN

   Currently part of the growth team at GrowthJockey — a venture-building firm focused on data, systems, execution and long-term scalability.My role involves planning, executing, and optimizing performance marketing initiatives across multiple categories. I work cross-functionally to build acquisition systems that are data-led, channel-agnostic, and designed for scale.What I focus on-Running paid media campaigns across Meta, Google, LinkedIn, and other key performance channels-Executing structured growth experiments to improve CAC, LTV, and overall funnel efficiency-Collaborating with GTM, product, and creative teams to align strategy with execution-Identifying and addressing friction points in the conversion journey-Leveraging tools like GA4, Microsoft Clarity, Zoho CRM, and Intellsys to drive insights and automation-Supporting the build of repeatable systems through tracking, reporting, and automationIt’s a role rooted in performance and systems thinking — with a focus on measurable outcomes and continuous iteration.

Education

• Royal Holloway, University of London

  Master of Science - MS, Entrepreneurship/Entrepreneurial Studies

  2017 — 2018

• Maeers M.I.T.School of Management and Research, Paud Road, Kothrud, Pune 411038

  Bachelor of Business Administration - BBA, International Business

  2014 — 2017