Rakshita Sharma
LinkedIn Ads & Performance Marketing Strategist | AI-Driven Sales & Marketing Automation | B2B + International Brand Campaign Management | Demand Generation | Analytics & AI Dashboards | MBA – Digital Marketing
- Role
- Assistant Brand Manager Marketing at BYLD Group
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rakshita Sharma
Marketing isn’t magic.It’s math, psychology, timing and the courage to test everything.I’ve led campaigns across Indian and international markets, built AI-powered workflows, and created dashboards that move pipeline not just vanity metrics. This work earned me the Ultimate Contributor Award for driving meaningful marketing transformation.I simplify systems, scale what works, and eliminate what doesn\'t so marketing becomes predictable, efficient, and revenue-aligned.I love the craft of marketing: the patterns behind behaviour, the levers behind performance, and the tools that help teams scale smarter.I’m now exploring roles where digital strategy, analytics, and automation come together to create the next level of marketing excellence.
Experience
Assistant Brand Manager Marketing
Jan 2025 — Present · Gurugram, IN
Awarded “Ultimate Contributor Award” for excellence across brand, performance, and automation• Managed multi-channel campaigns for international brands, ensuring global alignment & measurable outcomes• Owned full-funnel LinkedIn Ads strategy with consistently high CTR, lead quality & ROI• Built AI-driven sales & marketing automation cadences, reducing manual workloads and increasing pipeline movement• Developed analytics dashboards used by leadership for weekly, monthly, and quarterly reviews• Created structured demand-generation frameworks for 7 enterprise product verticals• Led integrated campaign execution across content, design, sales, product & global brand teams• Used AI tools for segmentation, journey design, content optimisation, and predictive analytics
Education
CCS (Chaudhary Charan Singh)University
Bachelor of Arts - BA
Amity University
Master of Business Administration - MBA, Digital Marketing and analytics
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