Rakshita Agrawal
Data Analyst @S&P Global
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WORK HISTORY
Data Analyst @S&P Global
Bengaluru, IN
EDUCATION
UNITED COLLEGE OF ENGINEERING AND RESEARCH,ALLAHABAD
Bachelor of Technology - BTech
ABOUT RAKSHITA AGRAWAL
Worked in Marketing Mix Modelling domain for FMCG client. It entails conducting statistical analysis to determine the historical impact of various marketing tactics on sales Understanding the business requirements by regularly interacting with the client and presented dashboards for ad hoc analysis using Power BI and MS Excel Employed data handling techniques such as data cleaning, data transformation, feature engineering and data processing using python Performed in depth Exploratory Data analysis to uncover insights and industry information to drive the business revenue Recommendations based on model output have been made to the business, which will aid in understanding the effectiveness, efficiency, and market return on investment of their campaigns Workflow of task - data understanding, data cleaning, data modelling, data analysis, data visualisation Programming Languages- Python, SQL Libraries - Numpy, Pandas and Matplotlib Statistical Techniques - Descriptive statistics, Inferential statistics, Hypothesis Testing (Z- test, T-test) Machine Learning - Linear Regression, Logistic Regression, K- Means clustering, KNN, Decision Trees, Random Forest and ensemble learning Dashboards - Tableau and MS Excel Soft skills - storytelling, client engagement, analytical thinking
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