Raksha Shantharam Nandikur

About Raksha Shantharam Nandikur

I’ve been a Product Manager long before I knew what it meant—bringing treats to share with my school-bus buddies, sharing notes with juniors, and balancing teacher and student expectations as class monitor. My grandfather’s knack for repurposing everyday items inspired my early understanding of sustainable product lifecycle management.In college, I persuaded the Head of Information Science to let me develop a tool to improve image processing using the Artificial Bee Colony Algorithm. That experience opened the door to my fascination with AI, ML, and data-driven product development, leading me to roles in software engineering and product management.From developing software tools and managing databases at Wells Fargo, to driving Machine Learning-powered projects at The Home Depot, I’ve been passionate about using data and technology to create meaningful products. My MBA and MS in Management Information Systems deepened my strategic and technical skills, equipping me to manage cross-functional teams and tackle complex challenges. At Nordstrom, I leveraged data sets in the Customer Data Platform to improve segmentation and targeting, built tools that enhance customer experiences, led data-driven advertising efforts, and worked closely with Data Science teams to implement ML solutions.Through all these roles, my passion with building great products has only grown. Whether coding, managing stakeholders, or launching machine learning tools, I’ve always stayed true to the principles I learned as a child: keep people at the center, repurpose and adapt, and always think ahead.

Experience

1. Senior Technical Product Manager - Marketing Technology

   Nordstrom

   Jan 2024 — Present · Seattle, WA, US

   Led cross-functional teams to transform customer segmentation and targeting through the Customer Data Platform, delivering more personalized experiences and driving significant marketing outcomes. Executed rapid, data-driven testing across Site, Email, App & Paid channels, iterating quickly to optimize performance. Managed the RFP process to integrate top vendor capabilities with strategic goals, ensuring scalable solutions that met evolving customer needs.

Education

• Questrom School of Business, Boston University

  Master of Business Administration - MBA , Strategy, Leadership (Honors)

• Questrom School of Business, Boston University

  Master's degree, MS, Digital Innovation (Honors)

• Visvesvaraya Technological University

  Bachelor of Engineering (B.E.), Information Technology (Distinction)