Raksha Jain

Sr Marketing Manager @Moneyview

Bengaluru, IN

Growth leader in Performance Marketing specializing in building scalable Affiliate and Partner ecosystems within the fintech space.I have led the transformation of the Affiliate channel from ₹5 Cr to ₹140 Cr in loan volumes, making it a 27% contributor to overall business. By activating ad networks and onboarding 70+ agencies, I built a diversified acquisition engine that significantly reduced dependency on traditional paid media platforms.My focus has been on scaling growth while maintaining strong cost governance. I introduced fraud-first billing models through P360 and Mfilter, aligning agencies to payouts based strictly on non-fraud loan applications. This reduced affiliate spends by up to 50% and brought CPDA down from 3.5% to under 1.5% while continuing to scale volumes.I also helped reduce dependency on Meta and Google by strengthening Affiliate and Partner channels, improving the organization’s blended CAC and acquisition stability.Beyond performance growth, I focus on building scalable systems and governance — streamlining affiliate onboarding, standardizing documentation and payout processes, implementing click throttling and install capping, and introducing structured fraud and performance reporting frameworks for continuous optimization.Core philosophy:• Scale responsibly• Optimize scientifically• Build acquisition systems that last

JAIN College

B.com, Commerece

University of Mysore

Master of Business Administration - MBA, Marketing