Rakhi Sinha
Associate Manager - Business Integration & Transformation @Tata Consumer Products
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WORK HISTORY
Associate Manager - Business Integration & Transformation @Tata Consumer Products
Mumbai, IN
GTM and Operating Model Transformation- Redesign go-to-market and sales & distribution models through structured pilots, state-wise fit assessments, and scalable playbooks- Build business cases and ROI narratives to align leadership and accelerate partner onboarding- Optimize beats, visit cadence, and field enablement with assortment.Secondary Logistics and S & OP- Rebuild permanent dispatch planning across markets to standardize routes, frequency, and dispatch capacity alignment- Improve service levels and planning predictability through policy, process, and governance updates- Digitized allocation logic and digitize dispatch workflows for transparency and cycle-time reduction- Launched KPI dashboards and eliminate manual reporting to enable faster root-cause and recovery- Partner with Sales, Planning, Logistics, and Digital teams to scale solutions with governance.
EDUCATION
National Institute of Technology , Patna
Bachelor of Architecture, Architecture
Department of Management Studies, IIT Delhi
Master of Business Administration - MBA
ABOUT RAKHI SINHA
I’m a strategy and transformation professional with experience redesigning operating models, GTM/route-to-market, and S & OP and logistics processes in complex, multi-stakeholder environments. I partner with leadership and cross-functional teams to translate business objectives into executable roadmaps, redesign processes, and enable change through PMO governance, analytics, and digital tools.My work spans sales and distribution model redesign, secondary logistics optimization, dispatch planning and stock allocation, and enterprise cost and efficiency programs. I’m comfortable moving from hypothesis design and pilot execution to scale-up and playbook creation—facilitating alignment from C-suite through frontline teams.Core strengths- Strategy & Ops: Operating model transformation, GTM strategy, PMO governance, KPI/OKRs, change management- Supply Chain & Sales Ops: S & OP, dispatch planning, route optimization, warehouse processes, service-level improvement- Analytics & Enablement: ThoughtSpot, Power BI, Excel, SQL, Python, SFA tools; Jira, MS Project- Methods: Lean Six Sigma (Green Belt), Agile/Kanban, journey mappingBackground: IIT Delhi MBA (Operations & Marketing) with a foundation in process thinking and customer-centric design. I enjoy solving ambiguous problems, simplifying execution, and building scalable mechanisms that stick.
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