Rakesh

About Rakesh

Rakesh | New York |(+12•••••••27 | r••••••••@gmail.com About MeI am a Senior Adobe Experience Platform (AEP) Consultant and Data Engineer with over 5 years of experience. My expertise lies in designing and implementing robust data infrastructures across various industries, including retail, hospitality, finance, and consumer goods. I specialize in utilizing Adobe Journey Optimizer, Adobe Journey Analytics, Adobe Launch Sdk and Real-time Customer Data Platform (RT-CDP) to drive personalized customer experiences and informed decision-making.In my previous roles, I have successfully integrated AEP as the central customer data platform for major clients, handling millions of daily transactions and enabling real-time decision-making and personalized experiences. I have managed ETL pipelines, utilized AEP\'s Segmentation Service to create dynamic segments, and leveraged Adobe Campaign and Journey Optimizer to enhance marketing campaign effectiveness. My efforts have resulted in significant increases in engagement, campaign effectiveness, and customer satisfaction.Tools used in projects include:• Adobe Journey Optimizer for orchestrating personalized marketing campaigns.• Customer Journey Analytics for comprehensive customer insights.• RT-CDP for real-time customer data management.• Segmentation Service for dynamic audience segmentation.• Apache Kafka and Azure Data Factory for data ingestion and ETL processes.Let\'s Connect!I would love to connect and explore how we can achieve goals together. Reach out on LinkedIn or via email.

Experience

1. Aep Cdp Engineer

   Starbucks

   Jun 2022 — Present · Seattle, WA, US

   Developing schemas and datasets to build customer profiles from scratch.• Integrating data from multiple sources using PySpark notebooks and HTTP APIs, handling both streaming and batch modes via Blob storage.• Creating complex audience segments to enrich customer data and exporting this data to platforms like Google Ads and Facebook.• Designing personalized customer journeys, such as re-engagement campaigns and reward-based workflows, utilizing audience-based triggers and integrating third-party tools for communications.• Developing a robust alerting system with custom JavaScript and Adobe Runtime, integrating real-time notifications with DataDog for monitoring.• Collaborating in Agile Scrum environments, working with cross-functional teams, and using tools like Jira and Confluence for task tracking and documentation.• Ensuring data privacy and governance by working on labels and Dule Concepts.

Education

• Northern Illinois University

  Master's degree

  2022 — 2023