Rakesh Somukalahalli Venkatappa

About Rakesh Somukalahalli Venkatappa

Data Analytics Engineer | Data Science | Driving Insights in Product, Marketing, Growth…

Experience

1. Growth Data & Analytics Engineer

   Platter

   Jun 2025 — Present · NY, US

   Partnered with Director of growth to design data driven experiments that improved acquisition funnels, user engagement, and conversion rates, user behavior, user traffic analysis, Hypothesis testing and A/B testing.• Built and validated ML models (classification, sentiment analysis and time series forecasting, retention analysis, regression models) to predict churn, detect fraud transactions and optimize marketing ROI, and identify funnel drop-off.• Applied statistical evaluation methods like confusion matrices and cross validation to backtest models and ensure reliability.• Developed cloud based ETL pipelines (Airbyte, dbt, Databricks, BigQuery) integrating GA4, HubSpot, Google Ads, and Beehiiv data into unified datasets for analysis.• Delivered interactive dashboards (Looker studio, Tableau) to translate complex model outputs and statistical findings into actionable business insights, reducing, manual reporting by 80% and increasing user traffic by 34%

Education

• VBR PU College

  2nd PU, Physics , Chemistry, Maths , Biology

• Kishora Vidya Bhavana

  Class 10th , State

• REVA University

  Bachelor of Technology - BTech, Computing and information techmology

• George Mason University

  Master's degree in Data Analytics Engineering -