Rakesh R.

About Rakesh R.

Adobe campaign certified Marketing Management professional with total experience of 11+ Years with expertise in leading teams and positioning organizations for success. • Worked as SME on Adobe Campaign Classic, Adobe Campaign Standard, AEP(Adobe experience platform) and AJO(Journey Orchestration).• Working as Adobe Campaign Consultant for end to end Campaign Configuration/ Development and execution in Adobe India Private Limited, under Capgemini Payroll.• Worked on the client of various domains like eCommerce, airline & Pharmaceutical.• End to end campaign management, project planning with clients, requirement analysis and development, testing, execution and analysis of executed projects.• Acquiring data from various external data sources and maintaining databases in adobe campaign.• Perform data cleansing, purging, and standardization of flows based on requirements. Created pre & post data analyzed and generated useful business reports• Designed data model & schema structure as per requirement, worked on data migration & incremental data in the Adobe campaign and AEP.• Created forms and navigation hierarchies in the Adobe campaign.• Worked on IP warm up(ramp-up) activity of new domain for email campaigns• Also, I have been working with global clients to help them in on-boarding their projects and always provided the best solution for their business.• My major roles include development, Client management, Program/Project on boarding, managing end-to-end email marketing campaigns including planning, targeting, set-up, testing & execution.

Experience

1. Technical Lead

   Tata Consultancy Services

   Apr 2025 — Present

Education

• Sri Ramakrishna Institute of Technology

  Bachelor's degree, Information Technology

  2010 — 2014