Rakesh Nautiyal

About Rakesh Nautiyal

Executive ProfileResults-oriented Digital Marketing & eCommerce Leader with 24+ years of global experience driving growth through MarTech, digital strategy, and product innovation. Proven expertise in developing and executing integrated marketing strategies—including email, social media, SEO/SEM, and CRM—to optimize customer journeys and maximize revenue.Key competencies include: • MarTech & AdTech Strategy: Architecting marketing technology platforms and managing software product lifecycles to enhance automation, targeting, and performance. • Integrated Marketing & Campaign Management: Designing and executing cross-channel marketing campaigns that drive customer engagement and conversion. • Digital Transformation & eCommerce Optimization: Leading digital initiatives across travel technology, financial services, and retail sectors in markets such as the USA, UK, Australia, and India. • Leadership & Cross-Functional Team Building: Directing high-performing teams and managing projects that streamline operations, boost productivity, and achieve strategic business goals. • Data-Driven Decision Making: Utilizing analytics, data governance, and performance metrics to inform strategy and deliver measurable ROI.Adept at serving as a trusted advisor and Chief of Staff to executive leaders (CTO, CEO, CMO, COO, CDO), I excel at aligning technology and marketing initiatives with overarching business objectives. I am committed to delivering best-in-class solutions that enhance customer and employee experiences while driving sustainable business impact.

Experience

1. Email Marketing Manager

   Revance

   Aug 2024 — Present · Nashville, TN, US

   Email Marketing & Marketing Automation Manager | Gen AI Innovation Leader | B2B/B2C Campaign StrategistTransforming customer engagement through AI-powered marketing automation, delivering measurable results with 100% on-time, on-budget project delivery while reducing dev costs by 80%. AI & Automation Expertise: • Gen AI Implementation: Leveraging generative AI for personalized content creation, predictive analytics, and automated campaign optimization • Salesforce Marketing Cloud Agent Force: Deploying AI agents for intelligent customer journey orchestration and real-time decision making • Marketing Automation: End-to-end B2B/B2C email, SMS campaigns with AI-driven personalization • Performance Excellence: Achieved 100% inbox placement, automated event promotion workflows, launched rebate redemption automation Current Impact: Spearheading digital comms and campaigns delivery for Daxxify, Teoxane RHA portfolio brands. Enhanced practice finder module automation, driving customer acquisition through AI-powered engagement strategies. Technical Stack: Marketing Cloud, CRM integration, A/B testing, deliverability optimization, landing page automation, cross-platform omnichannel strategy, machine learning model deployment. Leadership Philosophy: Foster empathy-driven teams that blend human creativity with AI capabilities, resulting in breakthrough campaign innovations and improved collaboration. Proven Results: 80% development cost reduction through intelligent automation 100% inbox placement via AI-optimized deliverability End-to-end event marketing automation AI-enhanced customer journey personalization

Education

• Delhi University

  Bachelor of Commerce (B.Com.), Business, Management, Marketing, and Related Support Services

• Kendriya Vidyalaya

  +2, Commerce

• Software Technology Group International

  Diploma in Software Technology, Diploma in Software Technology

Skills

• Team Management
• Competitive Analysis
• Start-Ups
• Bpo
• Team Leadership
• Account Management
• Project Planning
• Product Marketing
• Business Planning
• Operations Management
• Leadership
• Call Center
• Marketing Strategy
• Saas
• P&L Management
• Strategy
• E-Commerce
• Online Travel
• Sales Operations
• Customer Service
• Crm
• Training
• New Business Development
• Product Management
• Technical Recruiting
• Marketing Management
• Market Analysis
• Sales
• SEO
• Business Analysis
• Inventory Management
• Management
• Team Building
• Mis
• Key Account Management
• Project Management
• Business Development
• Loyalty Programs
• Analytics
• Business Strategy