Rakesh Nair

About Rakesh Nair

Technology marketing leader with extensive experience across B2B customer segments, corporate marketing, channel partners, verticals & industries, technology solutions, field marketing & demand generation; driving measurable business impact via the art of servant leadership of high-performing teams.Key strengths:• Marketing strategy and Integrated Marketing Planning • ABM, Demand Generation across multi-vehicles• Business Intelligence, Metrics & Analytics (KPIs, Attributions, ROAS/POAS) • Operational excellence• Cross-functional Collaboration, C-Suite alignment• Leadership across global teams Key Experience• Head of Global Marketing for Black Box across Global Solutions Integrations business, Date center business and corporate marketing. Leading transformation across marketing, strategy & planning, ABM, new branding & messaging, events, solutions & services marketing for industries across connectivity, networking, modern workplace, cybersecurity, data center solutions. • Head of Americas marketing for the multi-billion-dollar Dell Technologies OEM Solutions business leading marketing strategy & planning, demand generation, sales enablement, digital marketing, account-based marketing, and co-marketing. Head of Global OEM Business Intelligence team developing annual marketing KPIs and goal-setting, driving breakthrough buyer-base analysis, weekly campaign performance metrics & insights, BI targeting, CRM contacts management.Functional experience:Marketing transformation & org design, Marketing strategy, Campaign development, ABM, Demand generation, Digital marketing, Sales enablement, Content creation, Events, Industry marketing, Product marketing, Data analysis, MDF funding management, Operations management.

Experience

1. Global Head of Marketing

   Black Box

   Aug 2024 — Present · Plano, TX, US

   Leading marketing transformation and business growth across global solutions integrators, industries, data center services, enterprise networking, modern workplace, connectivity infrastructure, cybersecurity, managed services and partners. C-Suite partner for Marketing.• Led transformation & consolidation of marketing functions into one-marketing team. • Established new company-wide marketing strategy focused on ABM with a global operating model.• Developed breakthrough umbrella messaging (Redefine Ready). Created center-of-excellence content model, drive brand awareness, refreshed brand & visual identity, social media, AI marketing tools.• Partnered with Vertical & Practice Sales leaders in executing targeted integrated campaigns to drive business growth.• Leads global event marketing across high touch events, global sales conferences, CACs, tradeshows, partner events.• Redefine Black Box brand and lead corporate marketing initiatives across PR/AR, website, social media, ESG marketing.

Education

• Savitribai Phule Pune University

  B.E, Petrochemical Engineering

• TCU Neeley School of Business

  MBA, Business Administration and Management, General

Skills

• Program Management
• Lead Generation
• Vendor Management
• Go-to-Market Strategy
• Competitive Analysis
• Market Planning
• Segmentation
• Partner Management
• Product Marketing
• Cross-Functional Team Leadership
• Crm
• Demand Generation
• Customer Relationship Management (Crm)
• Marketing
• Analytics
• Channel Partners
• Business Alliances
• Marketing Communications
• Multi-Channel Marketing
• Solution Selling
• Sales Enablement
• Product Management