Rakesh Rys
Sales, Marketing, Strategy - WHYs
- Role
- General Manager Marketing at Quess Corp Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rakesh Rys
Seasoned Shopper Marketing & Retail Marketing Professional Strategic Brand Management…
Experience
General Manager Marketing
Jul 2024 — Present
Shopper Marketing & Trade Marketing KRA : Business Development, Client Servicing & Operations - Analysis, Create, Strategies & Execute - Strategy Development - Retail Execution- Sales Support - Market Analysis - Relationship Management- Budget Management - Cross Functional Collaborations Create & Implement Marketing Strategies Aligned With Overall Business GoalDevelop Promotional Plans To Increase Product Visibility & Sales In Retail EnvironmentCo-ordinate In-Store Promotional Activities & Campaigns Ensure That Promotional Materials & Products Display Are Well-Maintained & Effective Collaborate With The Sales Team To Develop Trade-Specific Initiatives Providing Sales Team With The Necessary Tools & Information To Execute Trade Marketing Strategy Analyze Market Trends, Sales Data & Consumer Insight To Identify SWOTMonitor Competitor Activities & Develop Counter-Strategy Build & Maintain Relationship With Key Retail Partners Negotiate Promotional Terms & Agreements With Retailers Managing The Trade Marketing Budget, Ensure Effective Allocation Of Resources Track & Report On The Effectiveness Of Trade Marketing ActivitiesWork Closely With Product Development, Brand Marketing & Supply Chain Teams To Ensure AlignmentFacilitate Communication Between Various Departments To Ensure Cohesive Marketing Efforts
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